Minority & Women-Owned Business Spotlight

The M&WBE Spotlight Program was created to recognize local entrepreneurs who are vital to the City of Charleston’s economic growth and award them for their achievements in developing both their businesses and supporting their communities. Eligible businesses must be registered with the City of Charleston’s M&WBE Program to be nominated.

Nominate your business here: M&WBE Spotlight Nomination Form

The City of Charleston is honored to recognize Genotype Inc. as our Quarterly M&WBE Spotlight!

Q4 Genotype Spotlight-01

  1. Ruth Jordan

    Minority Business Enterprise Manager
    Phone: 843-724-7434

Genotype Inc.


Owners: Sheena Myers

Email Address: genotypebiz2020@gmail.com

Address: 500 Research Court

Phone: 843-593-2840

Website: genotypecbd.com

How long have you been in business? 3 years

Number of employees: 4

Please give us a brief description of the business: 

A veteran owned,  African American hemp skincare business. We specialize homemade healing products targeting skin health.

What is your business philosophy/mission statement?      

I aimed, perfected and executed for your skincare needs. I will continue to spread awareness the benefits of hemp and make products that bring miracles!

Why does this business deserve to be a M&WBE Spotlight Business?

My business deserves to be a M&WBE Spotlight Business because I am serving a purpose with my products. I believe in everything that I have accomplished and I started this business based on love and ambition.

Growth: How has this business grown since its establishment (in employees or revenue)? What is the vision and potential for growth in the future?         

My business has grown tremendously. It was owned and operated solely by me. I am still the only individual making the products by hand. I have added in employees to run the website and social media accounts. The promotional portions, as well as ideas for my audience has increased with the help of my employees. The vision for the future is to watch my new warehouse will break ground February 2023, all contracts have been signed. I want to hire more employees that work cohesively and have the same drive towards the company goals.

What activities does your business engage in to support the broader community? For example: hiring veterans, charity work, volunteerism, etc.

I sponsor North Charleston Recreational department for basketball and soccer. I have an annual Christmas giveaway for single moms. Once my warehouse is complete, students will come tour and learn about hemp farming and its benefits.

What sets your business apart from competitors?   

I am a single mother of 3, who still gets up everyday and tries to be the best mom as well as a business owner. I am still the same person in my community. I grew up where my business is and I will always recognize and help where I’m from. I have so many supporters and I will never leave that support. It’s always reassuring that the place that raised you will continue to grow with you and stay consistent.

What's one valuable lesson you've learned that you would share with other business owners?

Be consistent, no matter what is said. No matter what Tom, frank and harry do with their business follow what suits you.

Tell us an interesting and fun fact about your business:  

I created the business to heal. May 20th 2019, I was blessed with my miracle child Geno, who came into this world at 1lb. 8oz. he stayed in the NICU for 4 months. Everyday was a struggle. I didn't know if he'd make it, and if he did what kind of struggles he would face. So, I began researching many ways to heal different disorders that come with micro preemies. I discovered life changing results from using Cannabis Oil. The oil healed children with disabilities, in fact a miracle worker. In order to cut out the middle man, I then thought I could become a farmer and have an everlasting supply of hemp! This would indeed allow me to extract fresh CBD Oil from my own crop for my miracle child Geno.